Famous faces front designer low carbon t-shirt for Climate Week & EJF
The official Climate Week (21-27 March) t-shirt has been unveiled featuring an exclusive, limited edition design by the 'patron of print', Eley Kishimoto, in aid of the Environmental Justive Foundation.
A host of talent has stepped up to front the on-trend geometric print, including EJF patron Emilia Fox, Lily Cole, KT Tunstall, Jade Parfitt, Gillian Anderson, Eliza Doolittle, James Blunt, Jemma Kidd and many other, making it the fashion world's t-shirt of choice.
Organic, ethically made, and manufactured by wind and solar power, the low carbon t-shirts will be available for men and women in time for Climate Week for only £10. Available from Tesco in store and online at www.tesco.com/clothing and EJF’s web store www.ejfoundation.org/shop.
Full details below. Click here for PDF of all images.
Climate Week’s Phil Drew said: “Low-carbon and super-cool, the t-shirt captures the spirit of Climate Week by showing how we can all be part of the solution to climate change. The t-shirt is organic, ethically made, and carries the Carbon Reduction Label certified by the Carbon Trust. It represents the future of fashion: an item that's as green as its message and doesn't cost the earth, in all senses of the word.”
Environmental Justice Foundation Executive Director Steve Trent said: “The supply chain demonstrates the highest possible standards in an industry that is often criticised for falling short of the mark. The carbon footprint of the t-shirt’s manufacture is on average an incredible 90% smaller than that of a comparable product made using non-renewable energy.”
Eley Kishimoto said: "Our t-shirt design incorporates the ‘tree of life’, a concept that exists in many cultures across the world. In itself, this represents nature and reminds us to look towards a positive future. We worked with a play on an age-old patchwork motif, symbolising the care and attention that our planet needs and translating the idea that all life on earth is connected, and we should work together to tender our environment."
Shoppers can do their bit to reduce the carbon footprint of the t-shirts even further, by washing it at a low temperature and hanging it up to dry.
The Climate Week t-shirts will be available in store and online at www.tesco.com/clothing in time for Climate Week for only £10.
Climate Week, 21-27 March 2011 www.climateweek.com
Climate Week is the new national occasion backed by the Prime Minister and Sir Paul McCartney to inspire millions across the UK to combat climate change. Climate Week is also backed by Al Gore, Kofi Annan, Vivienne Westwood, Lily Cole, and Jarvis Cocker. Climate Week is for everyone wanting to do their bit to protect our planet and create a secure future. Thousands of businesses, charities, schools, councils and others will run events during Climate Week, sharing ideas and encouraging thousands more to act during the rest of the year.
Fashion credentials: Eley Kishimoto
A global fashion and design company founded in the early 90's, Eley Kishimoto quickly gained a reputation for incisive and intelligent print design with their craftmanship gracing the world's catwalks via work with Louis Vuitton, Marc Jacobs, Alexander McQueen, Alber Elbaz and Jil Sander, to name but a few. Aongside their own mainline fashion collections, Creative directors for Paris based fashion house Cacharel between 2008 and 2009, Mark Eley and Wakako Kishimoto are currently artistic directors of a new line for the Japanese market Laura Ashley London. www.eleykishimoto.com
Charity credentials: Environmental Justice Foundation www.ejfoundation.org
EJF’s ‘No Place Like Home’ campaign addresses the needs of the estimated 150 million climate refugees who will exist by 2050, and who will derive no protection from existing international refugee laws. EJF believes that climate change is one of the most profound challenges to the rights to life, food, health, water and shelter, and are working to get the voices of those most vulnerable to climate change heard internationally, with the goal of securing a legally-binding agreement on their future.
Production Credentials: Continental Clothing Company www.continentalclothing.com
Multi-award winning Continental Clothing Company was the first company to launch a Carbon Reduction Label, certified by the Carbon Trust, in retail fashion. Manufacture of the low carbon Climate Week t-shirt is powered solely using renewable green energy from wind and solar. The 90% reductions in carbon emissions is achieved in the manufacturing, without any carbon offsetting. 100% Organic Indian Cotton / Printed by a Soil Association certified printer in the UK / Fair Wear Foundation certified for labour standards and fair trading.
Climate Week’s headline partner: Tesco www.tesco.com/greenerliving
Tesco, Britain’s biggest retailer believes that businesses can and should play a powerful role in tackling climate change. It has a bold ambition to be a zero-carbon business by 2050, without purchasing offsets. Tesco is delighted to join forces with Climate Week to inspire, to inform and to lead a revolution in green consumption. It forms part of the retailer’s long term goal of finding ways to help its customers reduce their own carbon footprints by 50% by 2020. Tesco is donating its profits from the sale of the Climate Week t-shirt to the Environmental Justice Foundation.
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