Junk food for babies?
05/06/2009

The Children's Food Campaign hit the headlines earlier this month after releasing the startling findings of its investigation into foods marketed for babies and young children. 

The survey exposed that Cow&Gate Baby Balance Bear Biscuits contained trans fats, that Heinz Farley's Original Rusks contain more sugar per 100g than McVities Dark Chocolate Digestive Biscuits, and Cow&Gate Berry Bear Biscuits contain more saturated fat per 100g than a McDonalds Quarter Pounder with Cheese.

Since the publication of our findings, Cow&Gate have announced that they are discontinuing the Bear Biscuits, along with other products in the same range, although at the time of writing they continue to be available as stocks are run down.  The Children's Food Campaign welcomes this move, but is concerned that the company ever allowed trans fats in their baby products in the first place.

As similar concerns have been raised in the past and fallen on deaf ears, the Children's Food Campaign is calling on the government to obtain a commitment from companies to reformulate these products, ensure that they are clearly labelled and do not carry health claims unless they are genuinely healthy.

The full report is available to download from our website at

http://www.sustainweb.org/childrensfoodcampaign/publications

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